Mon, April 21, 2014 /       View Shabbat / Jewish Calendar

JewishBoston.com

Expert Advice: Add Interests to Your LinkedIn Profile to Improve Your SEO

By Alyson Weiss, JVS Staff
 
Add Interests to Your LinkedIn Profile: Before writing this post, I was not a huge believer in the importance of the Interests section on LinkedIn. It always felt a little too personal, a little too Facebook, for such a professional platform.

I was convinced of its usefulness when I did an Advanced Search for people who have the keyword "social media" in their profiles in the Greater Boston Area to see my ranking. I came up number four in the original search. I viewed the profiles of the three above me, and all three of them listed social media in their Interests. When I followed suit, I ascended to the second result. I doubled how searchable I am with that easy fix.

To add Interests, go to Profile -> Edit Profile. Then scroll down the page until you find "Additional Info." Click on the little pencil icon next to "Interests" under "Additional Info" and add interests that display personality and that take advantage of its search engine optimization potential. Look up experts in your industry to see what interests they list and snag applicable ones for your own profile. It's not stealing; it's creative copying!

For more tips like this, be sure to check out my workshop next week, LinkedIn 101. Pre-registrants save $5!

Tags for this Post

Expert Advice LinkedIn SEO personal branding social media

Events

Tremont Street Shul 20s&30s
Tuesday, April 22, 2014

HametzFest

Tremont Street Shul 20s&30s
Riverway Cafe
Thursday, April 24, 2014

Riverway Cafe

Riverway Project
Blue & White Night
Saturday, April 26, 2014

Blue & White Night

CJP - Combined Jewish Philanthropies
A Tribute to Israeli Song
Tuesday, April 29, 2014

A Tribute to Israeli Song

Jewish Music Theater
Auschwitz or Sinai: Israel and the Culture of Memory
Wednesday, April 30, 2014

Auschwitz or Sinai: Israel and the Culture of Memory

Hebrew College
Swizzle n Sizzle Shabbat in Natick
Friday, May 02, 2014

Swizzle n Sizzle Shabbat in Natick

Jewish Community Centers of Greater Boston
5th Annual Yom HaShoah Frozen Memorial
Sunday, May 04, 2014

5th Annual Yom HaShoah Frozen Memorial

Boston 3G
Swizzle n Sizzle Shabbat in Cambridge
Friday, May 09, 2014

Swizzle n Sizzle Shabbat in Cambridge

Jewish Community Centers of Greater Boston
Lunch & Learn: Finding Your Leadership Style
Tuesday, May 13, 2014

Lunch & Learn: Finding Your Leadership Style

Career Moves -- a division of JVS | Get Your Career Moving