In my years working in human resources, I have met with many job applicants who are under the mistaken impression that physical appearance and personal presentation takes a back seat to qualifications, knowledge and experience. I have witnessed this belief to be a real barrier for many job seekers. In fact, appearance does count a great deal more than most would realize. Candidates should prepare for an interview by assessing their personal appearance as carefully as they have researched the company and the position for which they are interviewing.

Job seekers should invest in one or two “interview” outfits and spend as much money as their budgets allow on these clothes. The outfits should be classic in style and conservative; they can be accompanied with offbeat accessories for a more stylish look.

Job seekers should consult with a fashionable friend about their personal appearance to determine whether they need to update their look with, for example, a new hairstyle or new glasses. An updated appearance may not only improve your personal presentation but my also give you more self-confidence in the arduous process of finding employment.

So the next time you have an interview scheduled, visit the library to do your research and then visit your closet for the appropriate outfit.