Sheri Saperstein Richberg is the founder of Body by Baby Fitness and Sugar Strategies integrated marketing. A Boston University graduate, she earned her M.B.A. at Bentley and has worked as a successful marketing and PR professional for 15 years. Most recently, this former New England and Massachusetts Bodybuilding Champion and personal trainer has combined her lifelong love of exercise and activity with her business background to launch Body by Baby Fitness, offering classes to new moms in Medford and Metrowest. Sheri and her Israeli-born husband, Sagi, live in Ashland with their 3-year-old son, Kobe.



So, bodybuilding…. How did a nice Jewish girl get into a field like this?


My dad was my inspiration. He’s a sports medicine guy who’s always been a disciplined athlete — serious weightlifting, hiking Mount Washington, biking the Kancamagus, coaching swimmers for the English Channel, etc. He is a “Polar Bear” and distance swimmer who loves being outside in the ocean in every season — yes, even in the winter! I always loved working out in my late teens and early 20s, always trying new sports and keeping active with him, so when he took me to my first bodybuilding show, I saw the ripped muscle bodies on the women athletes and was wowed. I knew right then and there I wanted to look like that, so I began my training, with him as my coach.


I think everyone remembers the joke from Airplane, when one of the passengers is looking for something light to read, and the flight attendant offers her the “leaflet, ‘Famous Jewish Sports Legends.'” When you were in competition, were other competitors surprised to learn that you were Jewish, or didn’t it come up?  Read more  of Julie Wolf’s interview in Jewish Family Network’s March newsletter:  Sign up here