JChoice.org (www.jchoice.org) is a not-for-profit website that empowers the next generation to learn and experience the mitzvah of tzedakah and become more thoughtful in their relationship to society. This free, donor-advised fund combines Jewish values, technology and educational programming to help students and their families better understand the many ways that we can participate in tzedakah (charity,) gemilut chasadim (service and community) and tikkun olam (activism) from a unique Jewish perspective. Since launching in November 2009, over 2,000 JChoice users have raised more than $150,000 through the website for over 175 charitable organizations.