Last week, Washington Jewish Week reported on the creation of In Shifra’s Arms, a new crisis pregnancy center (CPC) targeting Jewish women.

As a Jewish woman and an activist fighting back against the onslaught of CPCs, I was deeply troubled by this news. The Feminist Majority Foundation estimates that there are 3500 CPCs around the country. They appear really great upon first glance. You have probably seen their advertisements in the newspaper or on buses: “Pregnant? Need help?” or “Free pregnancy tests!” The literature and websites of CPCs are covered with the language of choice. Many even use the words “options” or “choices” in their name. In Shifra’s Arms’ website is full of that kind of language. But that is where the similarities to comprehensive women’s health clinics, including Planned Parenthood and independent abortion clinics, end.

CPCs may claim to offer medical or psychological services, but they rarely have medical personnel on staff. They target low-income women and students, often opening across the street from colleges and advertising heavily on campus. In Shifra’s Arms is reaching out to students aggressively, according to Washington Jewish Week. The organization placed placards in women’s bathrooms and the Hillel building at the University of Maryland – College Park (UMD student government recently passed a bill requiring CPC advertisements on campus to include a disclaimer) and the founder of In Shifra’s Arms, Erica Perlman, has visited classes at Charles E. Smith Jewish Day School in Rockville, MD.

CPCs talk about options, but support one choice: carry one’s pregnancy to term. They downplay the responsibilities and difficulties of parenting and adoption, and give flat-out false information about abortion. Check out the “resources” on abortion to which In Shifra’s Arms refers: they falsely claim that abortion causes breast cancer (a common anti-abortion myth debunked by the National Cancer Institute), that having an abortion will affect future fertility (it shouldn’t), and that abortion causes Post Traumatic Stress Disorder and suicidal thoughts (another dubious claim, according to the American Psychological Association).

Women and girls visit CPCs at the beginning of an unplanned pregnancy, one of the most vulnerable states in which one could be, and they are given false information and limited choices. And it angers me.

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