Some siblings are best friends. Others detest one another. And still more simply drift apart with time and age, reduced to awkward hellos over too much wine at Thanksgiving.
Occasionally, though, siblings like each other so much that they actually work together. Such is the case for Needham’s Sammy and Dan Cohen, 26 and 29 respectively, who run men’s “athleisure” sock company Neon Bandits. (Just try not to smile at their website.)
Their stylish socks are suitable for sports and dressy occasions, and they never slip. The Cohens still maintain day jobs for now, since the company is so new, but that makes their gig even more challenging. At the end of a busy day, do you really want to talk socks with your sibling?
In this case, yes. Sammy Cohen says her Jewish parents stressed a strong sense of family; they ate dinner together nightly (“I know it sounds cheesy, but we really did!”) and still gather on Sundays for device-free meals and catch-up sessions. Their Neon Bandits brand was even born while both siblings were living at home.
“We emerged from our bedrooms at the same time and both said the same business idea to each other: ‘Socks!'” she laughs.
All well and good: But would you want to work with your sibling? What if one of you wants more money, or has more ambition, or prefers Netflix to business plans?
“We’ve always been close. We were the three amigos growing up [older brother Matt works in the family insurance business]. We had dinner together every night, we wanted the best for each other and our parents drove home the concept of families and how Judaism boils down to family relationships,” Cohen says. “We’re each other’s advocates.”
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