Robert Kraft’s Blue Square Alliance Against Hate is excited to debut a new Super Bowl ad set to air during the Big Game on Feb. 8. Part of the organization’s flagship #BlueSquare campaign, the new ad calls on all Americans to stand up to antisemitism and all forms of hate—wherever and whenever they see it.
The ad features a young student who is victimized in the halls of his school for being Jewish when classmates stick a degrading, antisemitic note on his backpack without him seeing. In a show of empathy, a fellow student silently overlays the note with a Blue Square, places another on his chest, and proudly walks alongside the Jewish student—showing how even when there are no words, there’s still a symbol to show you care.
Join the movement against antisemitism and hate of all kinds by wearing and sharing the #BlueSquare across your own social media channels. To order your Blue Square, please visit bluesquarealliance.org/pins.
At Blue Square Alliance Against Hate, we are dedicated to combating antisemitism through positive messaging and partnerships. Our initiative, Stand Up to Jewish Hate, is designed to empower both non-Jews and Jews to become defenders and upstanders for the Jewish community. We are passionate about promoting understanding, empathy, and tolerance among different groups, and our ultimate goal is to create a more inclusive and accepting world for all.
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