Jewish National Fund-USA (JNF-USA) supporters, school and college students in Boston, along with social media influencers, celebrities and public figures, are being encouraged to participate in the organization’s inaugural Yoga Tree Pose Challenge taking place between Jan. 31 and Feb. 10.
Participants will be asked to take a picture of themselves holding the yoga position “tree pose” and then post it to Instagram or Facebook with the hashtags #TreesAreTrending and #PoweredByJNF, while tagging three friends to do the same within 24 hours. If they don’t, they have to plant a tree with JNF-USA at jnf.org/trees.
JNF-USA suggests participants include an accompanying post to their tree-pose photo or video such as:
“Trees are some of our most effective tools against climate change! I’m striking a tree pose now for the @JewishNationalFund-USA Tree Pose Challenge! I challenge [Friend 1], [Friend 2] & [Friend 3] to do the same within 24 hours or plant a tree with JNF (or do both) here: jnf.org/trees. #PoweredByJNF #TreesAreTrending”
JNF-USA is also running a “Catch the Tu BiShvat Spirit” sweepstakes. Everyone who purchases a tree through JNF-USA between Jan. 31 and Feb. 10 will be entered into the sweepstakes for a chance to win two economy round-trip tickets to Israel courtesy of EL AL, plus two nights’ accommodation at the Carlton Tel Aviv.
For more information on JNF-USA’s Tu BiShvat educational initiatives in Boston, contact Dana Klein at firstname.lastname@example.org. Community members in Boston and New England who would like to get involved with JNF should contact campaign executive Rina Wagman at email@example.com or call 617-423-0999 ext. 812.
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