Consulate General of Israel to New York, Ido Aharoni, will be coming to Boston University to speak about “How To Market A Country.”
Historically, Israel has successfully positioned itself as an integral and critical component of the intense and never-ending geo-political conversation about the middle-east. New groundbreaking research points to the fact that the traditional conversation has failed to produce real and concrete dividends for Israel. Now, there is a new narrative about Israel that is far more relevant to younger audiences and is currently being celebrated world-wide. This lecture will discuss the emerging new conversation about Israel, its impact on Israel’s performance, and its relevance to Jewish life in America.
Refreshments will be served.
RSVP at http://marketacountry.eventbrite.com
Event Location: Boston University Hillel
213 Bay State Rd, 4th Floor, Boston, 02215