How to Market a Country

January 26, 2014 0
2014.01.26_bu_-_how_to_market_a_country_flyer

Consulate General of Israel to New York, Ido Aharoni, will be coming to Boston University to speak about “How To Market A Country.”

Historically, Israel has successfully positioned itself as an integral and critical component of the intense and never-ending geo-political conversation about the middle-east. New groundbreaking research points to the fact that the traditional conversation has failed to produce real and concrete dividends for Israel. Now, there is a new narrative about Israel that is far more relevant to younger audiences and is currently being celebrated world-wide. This lecture will discuss the emerging new conversation about Israel, its impact on Israel’s performance, and its relevance to Jewish life in America.

Refreshments will be served.

RSVP at http://marketacountry.eventbrite.com

Event Location: Boston University Hillel
213 Bay State Rd, 4th Floor, Boston, 02215

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Fact Sheet
When
Sunday, January 26, 2014, 7:00 pm - 9:00 pm

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